How we repositioned 5CA as the genuine work-from-home CX pioneer in a post-pandemic world


5CA is an international work-from-home pioneer, specialising in supporting game creators with customer experience agents who work remotely.

The organisation is prepping for its next growth stage and N-E helped 5CA in getting their Marketing discipline on point.

The Solution:

North-East helped 5CA grow to the next level in Marketing. We created new brand positioning from the ground up, revamped the corporate identity, articulated a new employer value prop, and kick-started their foray into performance marketing.

What the
client said.

“During Covid, we took the bold decision to act anti-cyclic. We redefined our brand, our value propositions, and identity, all the while, reshaping our Marketing department. N-E helped us reinvent ourselves from a fresh outside perspective.”

Nick Pauli

Bt Briefing template
Ca Company anamnese
Ia Issue analysis
Mp Master Planning
Cv Core value model
Og OGSM methodology
Om Operating model
Bm Business canvas model
Ir Innovation roadmap
Pc Proposition canvas
Sb Service blueprint
Bv Business case
Ff Financial fitness
Dm Delivery model
Sa Solution architecture