How we repositioned 5CA as the genuine work-from-home CX pioneer in a post-pandemic world


5CA is an international work-from-home pioneer, specialising in supporting game creators with customer experience agents who work remotely.

The organisation is prepping for its next growth stage and N-E helped 5CA in getting their marketing discipline on point.

The Solution:

North-East helped 5CA grow to the next level in Marketing. We created new brand positioning from the ground up, revamped the corporate identity, articulated a new employer value prop, and kick-started their foray into performance marketing.

What the
client said.

“During Covid, we took the bold decision to act anti-cyclic. We redefined our brand, our value propositions, and identity, all the while, reshaping our Marketing department. N-E helped us reinvent ourselves from a fresh outside perspective.”

Nick Pauli

The tools we
used for

Cb Competition benchmark
Ct Consumer trend canvas
Mm Market mapping
Sr Steep red analysis
As Audience sizing
Cj Consumer journey
Em Empathy map
Pc Persona canvas
Ff Financial fitness
Ia Investment analysis
Og OGSM methodology
Om Operating model canvas
Wr Wheel of reasoning
Cm Consciousness model
Cc Culture circle
Ej Employee journey
Ev Employee value proposition
Et Enneagram types
Ba Brand architecture framework
Bk Brand key
If Identity framework
Vd Value directions model
Bp Business portfolio map
Pg Portfolio growth model
Pm Product market grid
Vc Value proposition canvas
Bc Business model canvas
Ca Campaigning approach
Gm Go 2 market framework
Iw Innovation wheel
Th Three horizon growth framework
Tl Three lenses of innovation