Bindinc.

How we armed Bindinc. with a future-proof B2B proposition to become the insights authority in the Dutch VOD-market

Challenge

Bindinc. is the Dutch leader in content discovery. Traditionally publishing TV guides, the organization has to adapt to the rapidly changing video market to maintain relevance.

By developing new, scalable value propositions, the media company aims to guide both content companies and viewers to the right video content, now and in the future.

The Solution:

Together with the Bindinc. innovation team, we created a new B2B value proposition, including a comprehensive dashboard product and complementary consultancy service. From exploring relevant and distinctive value elements, to creating a concrete proposition, developing the minimal viable product and kick-starting the launch with an appealing product and brand design.

What the
client said.

“The team of North-East played an important role in formulating the strategic framework and successfully translating it into practice. Their capabilities and sharpness in developing the proposition made all the difference.”

Gabrielle de Jong
CEO at Bindinc.

The tools we
used for
Bindinc.

Bo Blue ocean strategy framework

Cb Competition benchmark

Ct Consumer trend canvas

Mm Market mapping

Sr Steep red analysis

As Audience sizing

Cj Consumer journey

Em Empathy map

Pc Persona canvas

Ff Financial fitness

Ia Investment analysis

Og OGSM methodology

Om Operating model canvas

Wr Wheel of reasoning

Cm Consciousness model

Cc Culture circle

Ej Employee journey

Ev Employee value proposition

Et Enneagram types

Ba Brand architecture framework

Bk Brand key

If Identity framework

Sp Strategic panopticon

Vd Value directions model

Vp Bain value pyramid

Bm BCG matrix

Bp Business portfolio map

Pg Portfolio growth model

Pm Product market grid

Vc Value proposition canvas

Bc Business model canvas

Ca Campaigning approach

Gm Go 2 market framework

Iw Innovation wheel

Th Three horizon growth framework

Tl Three lenses of innovation