Olympia

How we helped build the first purpose-driven temping organisation in the Netherlands

Challenge

When Olympia approached us in 2015, the company was a non-descript, middle of the pack temping company. They lacked a distinct purpose, positioning, and propositions.

With the appointment of a new shareholder, board, and director, the firm formulated a firm ambition was formulated in terms of market position, growth and profitability.

The solution:

We helped Olympia with a total marketing turn-around in terms of purpose, branding, strategic positioning, identity, and value propositions.

What the
client said.

“For the last 7 years, North-East has been our strategic marketing partner. They have done a tremendous job in co-creating the company’s purpose, positioning the brand, and getting all staff facing the same direction. Their secret lies in the combination of crystal-clear analysis and methodology together with unexplored creativity.”

Dimitri Yocarini
CEO at Olympia

The tools we
used for
Olympia.

Bo Blue ocean strategy framework

Cb Competition benchmark

Ct Consumer trend canvas

Mm Market mapping

Sr Steep red analysis

As Audience sizing

Cj Consumer journey

Em Empathy map

Pc Persona canvas

Ff Financial fitness

Ia Investment analysis

Og OGSM methodology

Om Operating model canvas

Wr Wheel of reasoning

Cm Consciousness model

Cc Culture circle

Ej Employee journey

Ev Employee value proposition

Et Enneagram types

Ba Brand architecture framework

Bk Brand key

If Identity framework

Sp Strategic panopticon

Vd Value directions model

Vp Bain value pyramid

Bm BCG matrix

Bp Business portfolio map

Pg Portfolio growth model

Pm Product market grid

Vc Value proposition canvas

Bc Business model canvas

Ca Campaigning approach

Gm Go 2 market framework

Iw Innovation wheel

Th Three horizon growth framework

Tl Three lenses of innovation