How we helped build the first purpose-driven temping organisation in the Netherlands.


When Olympia approached us in 2015, the company was a non-descript, middle of the pack temping company. They lacked a distinct purpose, positioning, and propositions.

With the appointment of a new shareholder, board, and director, the firm formulated a firm ambition was formulated in terms of market position, growth and profitability.

The solution:

We helped Olympia with a total marketing turn-around in terms of purpose, branding, strategic positioning, identity, and value propositions.

What the
client said.

“For the last 7 years, North-East has been our strategic marketing partner. They have done a tremendous job in co-creating the company’s purpose, positioning the brand, and getting all staff facing the same direction. Their secret lies in the combination of crystal-clear analysis and methodology together with unexplored creativity.”

Dimitri Yocarini
CEO at Olympia

The tools we
used for

Bt Briefing template
Ca Company anamnese
Ia Issue analysis
Mp Master Planning
Cv Core value model
Og OGSM methodology
Om Operating model
Bm Business canvas model
Ir Innovation roadmap
Pc Proposition canvas
Sb Service blueprint
Bv Business case
Ff Financial fitness
Dm Delivery model
Sa Solution architecture