Olympia

How we helped build the first purpose-driven temping organisation in the Netherlands.

Challenge

When Olympia approached us in 2015, the company was a non-descript, middle of the pack temping company. They lacked a distinct purpose, positioning, and propositions.

With the appointment of a new shareholder, board, and director, the firm formulated a firm ambition was formulated in terms of market position, growth and profitability.

The solution:

We helped Olympia with a total marketing turn-around in terms of purpose, branding, strategic positioning, identity, and value propositions.

What the
client said.

“For the last 7 years, North-East has been our strategic marketing partner. They have done a tremendous job in co-creating the company’s purpose, positioning the brand, and getting all staff facing the same direction. Their secret lies in the combination of crystal-clear analysis and methodology together with unexplored creativity.”

Dimitri Yocarini
CEO at Olympia

The tools we
used for
Olympia.

Bt Briefing template

Ca Company anamnese

Ia Issue analysis

Mp Master Planning

Cv Core value model

Og OGSM methodology

Om Operating model

Sp Strategic Panopticon

Vp Bain Value Pyramid

Bm Business canvas model

Ir Innovation roadmap

Pc Proposition canvas

Sb Service blueprint

Bv Business case

Ff Financial fitness

Dm Delivery model

Sa Solution architecture