Talpa talent pivot

Helping Talpa find, attract and retain the right talent through our custom 'talent pivot' approach

Challenge

As Talpa reinvented herself with a new long-term business strategy, so did the value proposition towards her employees get revamped. It was time for an overhaul of the full employee journey in order to stay ahead in the game.

After Talpa started to navigate new waters, it became clear that the company needed a fresh profile to attract and retain the right talent in the key positions. Most of the legacy-systems and processes were out of date and no longer fitted the needs of the new generation. Time-to-hire needed to decrease, and retention-numbers needed to go up.

The Solution:

Together with the Talpa HR team, we created a new Employee value proposition to start with, which functioned as a north-star for what would follow. We charted the full employee journey and identified all gaps, weaker points and possible optimisations. EVP benefits were mapped to the journey and then put on a clear roadmap. Step-by-step all phases of the employee journey, starting with recruitment, and ending with off boarding, were optimised through a series of interventions. This included fresh communications, a new recruitment strategy and media mix, documentation for hiring managers and a new onboarding day for all new recruits.

What the
client said.

“With a brand-new company-wide strategy comes a fresh take on HR. Together with North-East, we mapped out our ideal Candidate and Employee Journey pointing out improvements on our existing HR practices while enhancing the overall employee experience.

As a result, we now have a smooth hiring procedure, enhanced recruitment flow and effective Onboarding and Offboarding programs. Their hands-on execution sped up our plans and enabled our HR team to take the right steps to improve our operations.”

Geert-Willem Koolhof
CFO at Talpa.

The tools we
used for
Talpa.

Bo Blue ocean strategy framework

Cb Competition benchmark

Ct Consumer trend canvas

Mm Market mapping

Sr Steep red analysis

As Audience sizing

Cj Consumer journey

Em Empathy map

Pc Persona canvas

Ff Financial fitness

Ia Investment analysis

Og OGSM methodology

Om Operating model canvas

Wr Wheel of reasoning

Cm Consciousness model

Cc Culture circle

Ej Employee journey

Ev Employee value proposition

Et Enneagram types

Ba Brand architecture framework

Bk Brand key

If Identity framework

Sp Strategic panopticon

Vd Value directions model

Vp Bain value pyramid

Bm BCG matrix

Bp Business portfolio map

Pg Portfolio growth model

Pm Product market grid

Vc Value proposition canvas

Bc Business model canvas

Ca Campaigning approach

Gm Go 2 market framework

Iw Innovation wheel

Th Three horizon growth framework

Tl Three lenses of innovation