WWF

How we developed a multi-year strategy for WWF-NL in their pursuit of a nature-positive future.

Challenge

WWF Netherlands is part of the international WWF, the world’s largest conservation organization.

Reflecting the need to adapt to challenging external circumstances, WWF Netherlands has shifted over the past two strategy periods to become a more agile and externally oriented organisation. Their new multi-year strategy should deepen and accelerate the changes initiated to be able to properly protect nature in the long term.

The solution:

We supported WWF-NL in creating a multi-year corporate strategy by applying the OGSM methodology. Building on lessons from previous strategy periods, we sharpened the ambitions for the next three years, defined strategic avenues and identified ‘must win’ battles. The result is a compact, inspiring and executable strategy for 2022-2025, that was translated into strategies for the various departments.

What the
client said.

”The North-East strategists have been very effective in assisting us in the development of our change strategy in the past two strategy periods. As a result, we as an organization are much better able to work together towards the same future.”

Kirsten Schuijt
WWF-NL

The tools we
used for
WWF.

Bo Blue ocean strategy framework

Cb Competition benchmark

Ct Consumer trend canvas

Mm Market mapping

Sr Steep red analysis

As Audience sizing

Cj Consumer journey

Em Empathy map

Pc Persona canvas

Ff Financial fitness

Ia Investment analysis

Og OGSM methodology

Om Operating model canvas

Wr Wheel of reasoning

Cm Consciousness model

Cc Culture circle

Ej Employee journey

Ev Employee value proposition

Et Enneagram types

Ba Brand architecture framework

Bk Brand key

If Identity framework

Sp Strategic panopticon

Vd Value directions model

Vp Bain value pyramid

Bm BCG matrix

Bp Business portfolio map

Pg Portfolio growth model

Pm Product market grid

Vc Value proposition canvas

Bc Business model canvas

Ca Campaigning approach

Gm Go 2 market framework

Iw Innovation wheel

Th Three horizon growth framework

Tl Three lenses of innovation

WWF

Challenge

WWF Netherlands is part of the international WWF, the world’s largest conservation organization.

The solution:

What the client said.

The tools we used for WWF.

What the
client said.

The tools we
used for
WWF.