How we developed a multi-year strategy for WWF-NL in their pursuit of a nature-positive future.


WWF Netherlands is part of the international WWF, the world’s largest conservation organization.

Reflecting the need to adapt to challenging external circumstances, WWF Netherlands has shifted over the past two strategy periods to become a more agile and externally oriented organisation. Their new multi-year strategy should deepen and accelerate the changes initiated to be able to properly protect nature in the long term.

The solution:

We supported WWF-NL in creating a multi-year corporate strategy by applying the OGSM methodology. Building on lessons from previous strategy periods, we sharpened the ambitions for the next three years, defined strategic avenues and identified ‘must win’ battles. The result is a compact, inspiring and executable strategy for 2022-2025, that was translated into strategies for the various departments.

What the
client said.

”The North-East strategists have been very effective in assisting us in the development of our change strategy in the past two strategy periods. As a result, we as an organization are much better able to work together towards the same future.”

Kirsten Schuijt

The tools we
used for

Cb Competition benchmark
Ct Consumer trend canvas
Mm Market mapping
Sr Steep red analysis
As Audience sizing
Cj Consumer journey
Em Empathy map
Pc Persona canvas
Ff Financial fitness
Ia Investment analysis
Og OGSM methodology
Om Operating model canvas
Wr Wheel of reasoning
Cm Consciousness model
Cc Culture circle
Ej Employee journey
Ev Employee value proposition
Et Enneagram types
Ba Brand architecture framework
Bk Brand key
If Identity framework
Vd Value directions model
Bp Business portfolio map
Pg Portfolio growth model
Pm Product market grid
Vc Value proposition canvas
Bc Business model canvas
Ca Campaigning approach
Gm Go 2 market framework
Iw Innovation wheel
Th Three horizon growth framework
Tl Three lenses of innovation