Bain value pyramid
Inspired by Maslow, Bain constructed a multi layered constellation of clear-cut value elements, that can be applied to set out any proposition in B2B or B2C.
Bain value pyramid
In short
Bain value pyramid explained
Companies often find it difficult to articulate, in customer terms, what value they deliver to customers, let alone what unique value they deliver to customers. Based on 30 years of research, Bain has identified a set of values in the form of a value pyramid. Values are distinguished at different levels from functional to emotional to transitive benefits. This pyramid helps identify the value organisations deliver to their customers, which in turn helps build a true and unique value proposition.
Inspired by Maslow, Bain constructed a multi layered constellation of clear-cut value elements, that can be applied to set out any proposition in B2B or B2C.
Bain value pyramid
Who made this tool?
Bain Consulting, the renowned consulting firm and the creators of the Net Promotor Score (NPS) developed the model.
When to
use this tool.
The Bain Value Pyramid is a useful and hands-on framework when identifying the unique values any organisation delivers whether to a B2B or a B2C market.
How to use this tool.
1. Explore.
Explore each layer of the pyramid and its elements. Gain fundamental understanding of the philosophy and hierarchy of this framework.
2. Select
Try to select at least one value from each layer of the pyramid. Be strict, realistic, and conscientious. Pick only the values you can realistically deliver.