Strategic panopticon
The strategic panopticon is a framework that defines and connects the most important strategic concepts such as purpose, values, mission, vision, strategy and proposition.
Strategic panopticon
In short
Strategic panopticon explained
There is often a lot of confusion about the different strategic concepts that are used in both strategy and marketing. On many occasions it seems clear what we mean by the various terms, but it usually isn't. This obscures the dialogue and complicates the development of a clear and coherent strategy. The strategic panopticon brings clarity to the conceptual framework and establishes logical and clear connections between the various concepts. Going through it step by step, a clear strategic foundation and structure is created.
The strategic panopticon is a framework that defines and connects the most important strategic concepts such as purpose, values, mission, vision, strategy and proposition.
Strategic panopticon
Who made this tool?
When to
use this tool.
The panopticon aims at clarifying for once and for all how most strategic concepts should be applied and how they are interrelated. Applying the tool starts a well structured discussion on the various levels of the tool and make it to every interlocutor crystal clear on what level we have a discussion.
How to use this tool.
1. Purpose
The panopticon starts at the top, excavating your organisations purpose. This is the "why". The raison d'être driving your organisation.
2. Values
The next level covers your organisation’s core values. These are the company’s DNA. They are the basis of your company culture.
4. Strategy
Strategy is all the paths leading to the realisation of a company's vision, mission, and key objectives. This is highly dynamic and usually recalibrated on an annual basis.